Beats Studio Buds x Druski (2021)
A collaboration between Druski and Beats by Dre for the 2021 Beats Studio Buds campaign, generating 1.5 million views and ranking as the second most-viewed among all influencer campaigns.
The Project
Full Creative Control for a Global Brand
Beats by Dre gave us full creative control to produce a commercial showcasing the Beats Studio Buds in a creative and authentic way. I served as Creative Director, leading the concept, production, and editing.
We also filmed a promotional activation at Target, giving away Beats Studio Buds and creating a social media reel that drove strong engagement.
The influencer campaign featured 10 A-list celebrities. Druski's video generated 1.5 million views, aired multiple times on national television, and ranked as the second most-viewed campaign among all influencers.
Social Clip
Watch on TikTokMy Role
Creative Director
Led overall creative vision and direction
Production Lead
Managed all aspects of video production
Editor
Final cut editing and post-production
Behind the Scenes
The Campaign in Action
Target In-Store Activation
Promotional display featuring the campaign
The Production Team
Behind the scenes with Druski and crew
Campaign Results
National Impact
A campaign that reached millions
Total Views
Creative Director
Led concept, production, and editing
National TV Airings
Commercial aired multiple times nationally
10 A-List Celebrities
Part of major influencer campaign
#2 Most Viewed
Among all influencer campaign videos
"When you give creatives full control and trust their vision, the results speak for themselves."
#2 most-viewed influencer campaign video
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